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Logos and other graphic assets are designed to quickly communicate ideas and instantly become memorable, whether they’re subtle, loud, formal or fun.
I typically make sure logos I’ve designed come in black and white (or inverted white and black) on top of full color, shaded variants. The reason for this is the fact that so many offices still use fax machines and copiers… after a few scans, multi-color logos can lose a great deal of clarity and sharpness. Logos that incorporate several colors with hues become black and white blobs when translated into single color prints. A good logo should be able to survive a journey through colorless travels and remain intact.
I design graphics to effectively relay messages to clients (and my client’s clients), spark curiosity, and assist in tying larger designs together.